The history of Rolex Watches dates back to 1905, when Hans Wilsdorf established a watch manufacturing company in London. It was in 1908 he coined the name Rolex for the company Wilsdorf & Davies based in London. This company had become one of the best leading watch manufacturing companies in the world by 1908, by which time the Rolex name was coined.
Rolex is arguably the most popular name in watches -- certainly when it comes to luxury watches. Classically Swiss, since 1915 Rolex has been producing watches designed for comfort, function and style. Today, Rolex is one of the most powerful luxury brands in the world working hard to retain its status. Rolex focuses on a few key watch lines that are quickly recognizable and highly desired the world over. Image aside, Rolex watches have a reputation for being very well manufactured -- despite what Dwayne Smith will tell you in his Arguments Against Rolex Watches -- lasting decades or more with simple care.