Don Ed Hardy is an American tattoo artist raised in Southern California. He was a pupil of Sailor Jerry Collins. Through his association with Sailor Jerry, Hardy was invited to study tattooing in Japan in 1973 with the Japanese classical tattoo master, Horihide. He became recognized for incorporating Japanese tattoo aesthetic and technique into his American style work.

    In 2002, Hardy was approached by Ku USA, Inc. to produce a line of clothing based on Hardy's art, and a license agreement was signed. Within two years, the collection had drawn the interest of Saks companies. Hardy and Ku USA formed Hardy Life LLC, which holds the trademark ownership as well as the copyrights to all his images.

    The brand-Ed Hardy was originally created by Christian Audigier who was a famous rock and roll style fashion designer. He was regarded as "King of jeans" and had been the designer of some famous brand ,such as Levi's,lee,Diesel,etc.

    In 2004, Christian Audigier left Von Dutch and proceeded to create and launch the wildly popular Ed Hardy brand. He was granted the exclusive rights to the designs of Don Ed Hardy, who is commonly referred to as the "Godfather of Tattoo.". They combined the tattoo art with fashion,added the elements of vintage punk,and street culture as well.Their unique cooropation redefine the "Street Fashion', boldly create brand characteristics with remarkable American spirit.Prior to the Ed Hardy clothing line, Audigier was the Head Designer at Von Dutch Originals, which marketed the imagery of Kenny Howard. Audigier has attempted to replicate the marketing techniques employed by Von Dutch Originals, by marketing directly to celebrity clients and by opening stores in high profile fashion districts. Ed Hardy stores are located in many locations internationally including the Americas, Europe, Asia, and the Middle East.

    In May 2009, Iconix Brand Group, Inc. announced that the Company has acquired a 50% interest in Hardy Way, LLC, the owner of the Ed Hardy brand and trademarks. The Company paid $17 million for its interest in Hardy Way, consisting of $9 million in cash and $8 million in stock. In addition, the sellers could be entitled to receive an additional $1 million in stock pursuant to an earn-out based on 2009 royalties received by Hardy Way. Hardy Way estimates that 2009 royalty revenue will be approximately £10 million.

    Ed hardy paints dress often use some embroidery, washing and splash-ink skill, builds a decadent erosion, combine the written by the master in camellia,ed hardy shirts, tiger, skeleton, devil, dagger and naked female tattoo pattern etc, creating a series of clothes. Another strong taste of Oriental dragon and tiger), totem, tiger and squirrels belong to a new cartoon creation. Therefore a launch by Volkswagen, Ed Hardy clothing,tattoo totem embroidered with the baseball cap is a network of hot collection value.

    Ed Hardy design is edgy, and features a style that many would attribute to a rock style. The designs are unexpected and bold; this style has created a lasting impact on the market.

    With Ed Hardy, Christian Audigier not only created a brand ,but a lifestyle of street culture.Celebrities such as Madonna, Britney Spears, and Kanye West, among others are frequently seen wearing his unique designs.His celebrity following includes more than 5,000 celebrities, athletes and musicians of all genres.

    Now Ed Hardy has stores all over the world and expanded the brand to not only offer shoes, but clothing, bags, eyewear, watches, belts, bracelets, scarves and hats as well. Known for rocking rhinestones, vivid colors, and awesome images, Ed Hardy has truly created a one of a kind look that is just getting started.